Just as important as launching your offering
is communicating it to your community.
Drive customer growth
80% of individual investors agree that being a shareholder in a brand would make them more likely to be a customer of that company or buy their products.
Individuals granted stock in a brand increased their average weekly spend by 30-40%, and maintained that spend level for 3-6 months.
Build your story
to introduce new investors to your raise
Investors want to know what they’re investing in - and telling that story should be a key part of your strategy when raising capital and driving secondary market trading. Motivate investors by sharing what you have achieved so far, who is leading the project, and by explaining your financials and what plans you have for the future.
Raising capital the traditional way included pitch decks, investor meetings, and financial reports. That information is still important for individual investors to know, but delivering that information can be streamlined with digital assets, such as videos.
At Securitize, we can help you do just that - Craft Your Story to investors. By partnering with your team, we’ll create three asset types that can be leveraged across your digital channels, on your Securitize Investor landing page, and via Securitize’s marketing channels.
Market your raise
to your customers, community and fans
Your customers and community are some of your first true investors, they’ve helped build your brand and want to see you successful. Reward them by inviting them to participate in your raise, and your future success.
Retail investors can often only invest in a company once it’s public, while the majority of stock value growth occurs while companies are private. By raising capital from your customers and fans, you can reward their loyalty by onboarding them as shareholders while the company is private and is seeing the majority of its potential stock-value growth.
Announce your upcoming investment round to your base to create awareness among your community and share why you’d like to have them participate in your success.
Extend your reach
and attract new investors
Marketing is essential for a successful capital raise, it is necessary to build momentum, and attract, nurture and convert investors. Securitize has a network of specialized marketing agencies that can work directly with you to drive targeted new investor audiences into your raise.
Gain exposure on Securitize Markets and enable liquidity
Companies that raise capital via Securitize enjoy the benefits of having their own issuer page where investors can find all relevant information on the capital raise.
Moreover, companies can additionally gain exposure to 450+ registered investors by listing on Securitize Markets. We will leverage our channels to introduce listed offerings to our base of followers and investors.
Post raise, you can easily activate secondary trading to provide shareholders with potential liquidity and onboard new investors in between funding rounds. Moreover, you can leverage Securitize’s shareholder management tools to engage and reward your investors, ang gain valuable brand evangelists.
Start crafting your story with us today